solving pain points of businesses through human centric digital products.
let's talkfeatured projects
Here are some of my featured projects for consideration. Feel free to visit the work page for more projects.
Product Design
kadonation
Kadonation is a B2B SaaS solution providing online group gifts and gift vouchers services to companies in Belgium and Netherlands.


Product Design
grexie
grexie is a social media app specifically designed for group activities for colleges and universities in the UK.
Product Design
leantoolkit
Do you have questions about a product before its launch? Leantoolkit allows companies to find the answers before launching any product line. Top CPG Brands like Friesland Campina, Heineken use Leantoolkit to learn more about their customers’ needs and wants before their product launch.


Product Design
bundle
Bundle is a B2C SaaS solution helping consumers to manage their online subscriptions with ease.
Product Design
harding test
Hardingtest.com provides an online Harding Flash and Pattern Analyser tool to the broadcasters. Television programs in various countries including the UK and Japan now have to pass this test prior to being broadcast in order to comply with Ofcom (ITU) guidelines.

human-centric design

Empathize
I gain an empathetic understanding of the problem you’re trying to solve through user research. It allows me to set aside assumptions and gain real insight into users and their needs.

Define
It’s time to accumulate the information gathered during the Empathize stage. I analyze observations and synthesize them to define the core problems you and your team have identified.

Ideate
The solid background of knowledge from the first two phases means I can start to “think outside the box” for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created.

Prototype
Prototyping is an experimental phase to iron out the solutions I have found in the previous stages. I prefer mid-fidelity prototyping, as it is easy to run with humans and all the stakeholders.

Testing
Testing is essential for each solution and helps to find out the blind spots and refinements. I prefer to test clickable prototypes with a selected group of users to see them failing or completing their tasks successfully.
testimonials
I aim to make my customers happy by delivering high-quality digital products. Here are some of the kudos given by the customers.
👋 do you have an idea?
Allow me to turn that idea into clickable reality without any coding.